Business cards can be a very powerful traditional marketing tool - provided you think outside the box when designing the message on your business card.
A typical business card is boring. It has a graphic - usually the company logo - and the name, title and contact details for the person listed on the card on [...]
If you’ve been a real estate investor for more than 10 minutes you’ve heard of bandit signs. You know - the signs on the side of the road with catchy phrases like "home for sale by owner" or "we buy houses." If you ask another more [...]
Postcards - A Power Lead Generation Tool For Pre-Foreclosures
There is gold in mining pre-foreclosure real estate. But like real gold, it can be quite difficult to shake a nugget loose from the ground.
Let’s begin by examining what a pre-foreclosure property is. In its simplest sense, it is any piece of real estate where the [...]
The lowly postcard is one of the most powerful, flexible and cost effective marketing techniques you can use to grow your business. Postcards can be used to prospect for leads, keep in touch with mini-newsletters, drive targeted traffic to your website and much more.
There are six components to a successful postcard marketing campaign. The six [...]
Bandit signs are those plastic signs you see on busy intersections - stuck in the ground with poles or stapled onto telephone poles or any other surface that can take a tack or a nail. They advertise everything from mortgages, to business opportunities, to MLM program [...]
As an investor, there comes a time in the lifecycle of every property when it is time to sell it. Depending on the deal, this could be a wholesale flip to another investor or a sale to a retail customer.
There are basically three ways to sell your retail property. You can do it as a [...]
It is May 14, 2007 and postal rates have increased again. Unlike postal rate increases that we have been exposed to in the past, this one is entirely different.
Post postal rates have been straight across the board increases for standard, well known services. This new one however… it is an across the board increase AND [...]
Suppose there was a way to literally increase your lead stream by 100% with no cost to you? And suppose that method often gave you an "introduction" so you are not making cold calls to these new leads? Would that interest you? Do you think you could do more real estate deals with these additional [...]
You might not be aware of it but you are sitting on an untapped goldmine of potential real estate leads. This source is the local church bulletin or newsletter. Advertising in one is very inexpensive and new ones are handed out by the thousands at all the local churches in your community every week.
Church bulletins [...]
Brands can be a very important factor in building your local real estate investing company. A brand, properly executed and marketed, forms an image in a person’s mind upon hearing the name. For instance, what do you think about when you think McDonalds? Sears? Olive Garden Restaurant? AAMCO?
You of course think of the products [...]
