Google PPC and the Local Real Estate Investor
If you have ever been to the google search engine, you’ve seen the ads on the right column of the search results. These ads are called Pay Per Click (PPC) ads and anyone can buy them.
At this point, you may be thinking that this offers you no value. After all you are local. And google is worldwide. You hardly need someone in Australia clicking on your ad when you live and invest in Akron, OH.
But there is an answer. Google offers the ability to show your ad to specific regions. They call it targeting by location. They offer several options to do location targeting of your ad:
- Search or browse for countries, regions, and cities.
- Select a preset bundle of locations.
- Choose a point on the map and specify a radius around it where your ads will appear.
- Target a custom shape on the map.
- Exclude areas within your selected locations.
For your purposes, you would be interested in the last three options. They let you pinpoint exactly where your ad will be seen. So if you live in and invest within 30 miles of Akron, OH, you can create a series of ads in the google PPC system that only show up when the keywords you selected show up AND only within 30 miles of Akron.
Just think for a second how powerful this is.
You can take advantage of all the people in your area (and only your area) who are using google to search our real estate -and funnel them into your website where you can educate them on the value of being your customer.
Thats right, these ads are just as targeted as ads that you place in your local newspaper.
So if you were thinking that internet advertising doesn’t make any sense for your business, it might be time to rethink it a bit - because if newspaper or any other type of local advertising works for you, the internet can be just as effective if not more effective right in your own home town.
