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Home Owner Associations (HOAs) and the Real Estate Investor

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Many real estate investors take the buy and hold approach to real estate investing. And this of course means renting the property out.

If you are buying multifamily property or properties that are typically rentals, this represents no problem.

However, if you are buying a single family property in an area that is represented by a homeowner’s association, there could be problems.

Here is why… More…

Appliances: A Hidden Cost

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One of the challenges of buying a home - either to live in or as a rental - is the hidden expense time bombs due to the aging of mechanical portions of a house.

While the structure of a house can generally last for decades and in some cases even centuries with nothing more than occasional maintenance work, the mechanical parts of the house generally don’t fare as well.

Mechanical components include appliances - refrigerator, dishwasher, garbage disposal, etc. - as well as things like the hot water heater and the air conditioning/heating units. More…

Junk Fees - How to Avoid Them

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Junk fees are fees that a mortgage broker adds to a loan that are not specific to the actual loan costs. These fees represent charges the mortgage broker is charging for services they are providing. Some are legitimate and represent real costs to the mortgage broker. Some are simply ways to pad the bill and extract more cash from the buyer.

Junk fees can include:

  • Application fee
  • Processing fee
  • Underwriting fee
  • Document preparation fee
  • Settlement fee
  • Lender’s attorney fee
  • Bank inspection fee
  • Notary fee
  • Document review fee
  • Origination fee
  • Courier fee
  • and many others

Some fees are certainly justified as the mortgage broker is performing a service and deserves to be compensated for it. But others really should be under a lump free - like the processing fee. For instance, the notary fee or the documentation review fee are in my opinion complete junk fees that don’t offer value to the customer. The processing fee should include the cost of a notary (who is most likely a staff member who gets paid whether or not there are documents to notarize) and the cost of a document review. After all, what are they doing with the processing fee if they are not processing your application and making sure all your documents are correct.

A big challenge with junk fees is that you may not know all of the ones a broker will hit you with until you are at the closing table. It can make it very difficult to negotiate any away. After all, if the mortgage broker and you both decide not to budge at the closing table, you ma not be buying that house.

With the market the way it is today, assuming you are credit worthy under the current tight mortgage standards, you actually have a bit of leverage though.

While money is definitely tight right now, a qualified buyer is golden in this period of lean times for mortgage brokers.

So if you are qualified for a mortgage, insist on a list of all fees at the very beginning of the lending process and question the broker about each fee. Any fees that don’t sound like they are giving you good value are points that you can negotiate. You should also get an agreement signed that states that the fees presented are all the fees that you are going to be charged at the closing. (The only exceptions should be prorated fees - like prorated interest and prorations for taxes and such that can only be set based on the actual day of the close.)

Not every lender will negotiate but by insisting on all the details up front, you can make the decision to do business with that lender or seek another mortgage broker while you still have time.

Google PPC and the Local Real Estate Investor

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If you have ever been to the google search engine, you’ve seen the ads on the right column of the search results. These ads are called Pay Per Click (PPC) ads and anyone can buy them.

They are targeted by keyword so they only show up when a visitor to google types in a specific keyword or keyword phrase. And that is all controlled by you when you set up your PPC ad campaign.

At this point, you may be thinking that this offers you no value. After all you are local. And google is worldwide. You hardly need someone in Australia clicking on your ad when you live and invest in Akron, OH.

But there is an answer. Google offers the ability to show your ad to specific regions. They call it targeting by location. They offer several options to do location targeting of your ad:

  • Search or browse for countries, regions, and cities.
  • Select a preset bundle of locations.
  • Choose a point on the map and specify a radius around it where your ads will appear.
  • Target a custom shape on the map.
  • Exclude areas within your selected locations.

For your purposes, you would be interested in the last three options. They let you pinpoint exactly where your ad will be seen. So if you live in and invest within 30 miles of Akron, OH, you can create a series of ads in the google PPC system that only show up when the keywords you selected show up AND only within 30 miles of Akron.

Just think for a second how powerful this is.

You can take advantage of all the people in your area (and only your area) who are using google to search our real estate -and funnel them into your website where you can educate them on the value of being your customer.

Thats right, these ads are just as targeted as ads that you place in your local newspaper.

So if you were thinking that internet advertising doesn’t make any sense for your business, it might be time to rethink it a bit - because if newspaper or any other type of local advertising works for you, the internet can be just as effective if not more effective right in your own home town.

A Secret of Real Estate Contract Negotiations

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This is a little tip that can work really well when you are making an offer to buy a property. It applies to both real estate investors and regular buyers of real estate for their own use.

Most deals are between the buyer and seller and a licensed real estate agent. The agent prepares the contract with the person wanting to buy the property and hands it off to the seller’s agent for presentation.

The contract in this case is already preprinted and has a few fill in the blank spaces for things like name and address and price and a few checkboxes for various other standard clauses - like damage clauses fro problems found during inspection.

And then at the end, there is a blank area where you can write in other conditions for the offer.

For investors, this is the place to put in all the "subject to" clauses that they use that are not covered by the standard contract.

But it can be used for more - and here is where it gets really powerful.

You can use this section to ask for seller concessions - things like a credit for new carpet in the house or a redecorating allowance or for the furniture to be included or for the seller to pay a few points on the mortgage at the closing, etc.

Asking for these things opens the door to further negotiations.

For instance, you may ask to have the seller pay two points on the mortgage, give a credit to cover replacing all the carpets and pay for your lodging and storage of your goods while the new carpets are being put in.

While you may be asking for all these things, perhaps all you care about is getting the seller to pay two points.

This gives you the opportunity to negotiate because there are a basket of points in the offer that can be discussed. If you just asked for a single thing, the seller could just say "no thank you." When you ask for multiple things, the seller - if interested in the offer in principle - is more inclined to give in on at least one of the points.

So for taking a few extra minutes up front when preparing the contract with your real estate agent, you have the opportunity to get thousands of dollars in additional concessions.

Should you hire a property management firm?

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You made the plunge and now you have your first rental unit. Or perhaps you have many rental units or an entire apartment complex.

Whatever the situation, it has probably crossed your mind, at least briefly, to hire a property management company to manage your rental properties. And you are probably wondering if this is a good idea.

There are many factors to consider before making a decision to hire a rental management company.

The first is cash flow. Does the property or group of properties throw off enough profit to pay the cost of hiring a property manager. If it doesn’t and you don’t want to pay the difference out of your pocket, you have your answer. Hiring a property manager wouldn’t work for you.

But what if there was enough cash flow or if you were comfortable selling out extra money to hire a property manager?

The next decision point is to see if you can find a property management company that has a good reputation in your community and fits your budget. This step is really important as a bad property manager can end up costing you a lot of money whereas a good property manager can actually put extra cash in your pocket by finding more stable tenants and dealing with problem with their network of contractors at known fair prices.

Assuming you have the cash flow and can find a firm that checks out OK and that you are comfortable working with, it is probably a good decision to move ahead and put your properties under the umbrella of their management.

Now that you have a simple decision tree to decide if you should hire a property manager, it is a good time to reflect on why you might want to do this. After all you will be paying this company money that can go into your pocket.

So what we have here is the typical time vs money equation.

If you do it all yourself, you are taking time away from finding new deals and away from your family when you get those 2AM calls about a stopped up toilet or a leaky roof and all the other chores that come with managing your own properties.

If you let a property management company handle everything, you are acknowledging that your time has a value. And that is a very smart decision. That extra time can be invested in finding more good deals, growing the value of your real estate empire. It can also be invested in knowing that you will have no late night emergency calls to deal with. And the sort of peace of mind that can bring is tremendous.

So is a property management company right for you? Only you can answer that question.

Bandit Signs - A Great Way To Advertise

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If you’ve been a real estate investor for more than 10 minutes you’ve heard of bandit signs. You know - the signs on the side of the road with catchy phrases like "home for sale by owner" or "we buy houses." If you ask another more experienced investor if they are effective, the answer is generally "They sure are." Ask if the investor is using them regularly and you will probably get a less positive answer. Usually something along the lines of "They are great but I just don’t have time to put them out."

The simple truth is that barring laziness on the part of the investor, bandit signs can work really well for you - and when you consider the cost, the return on investment can be phenomenal.

So the question is what can be done to make your bandit sign advertising as effective as possible?

There is no mystery. But it does involve a bit of work.

Your bandit sign results can be dramatically improved by testing.

What are some of the things you can test?

  • The words on the sign - Are you conveying a message that can be absorbed in a glance or are you trying to write a book on the bandit sign? You want to have a simple, clear and concise message on your bandit board. "For sale 3/2 Call 555-1212" is clear and concise. "For sale 3/2 in a nice neighborhood with many upgrades and a fenced back yard. Call 555-1212 for all the details" is not concise. And it is probably not clear because if you put all those words on a bandit sign, the readability goes way down.
  • The color of the words and background - Colors make a difference. You should make note of all roadside signs when you drive around and just see what colors jump out at you. When you notice sign, it might be good to pull over and take note of the color of the words and of the background. And it might be good to take note of the other signs in that area and see if you can figure out why you didn’t notice them. Certain color combinations will pull better than others. But it can very from area to area so it is something you can test.
  • The size of the words on the sign - The words have to be large enough to be read by someone driving by the sign at say 45 MPH. If they are not, you will be missing a lot of action. If someone can’t read your sign, he can’t respond to the message.
  • The call to action - Does your sign tell the person what to do in a clear and concise manner? Or is it sort of vague about what you want the person do to. For instance, I’ve seen signs that say something like "House for rent" and on the next line "http://www.xyz.com/houseforrent.html" or something similar. This has no call to action. And another probably problem. First, a web address on a sign is probably a big no-no. Most are not easily absorbed at driving speed. Second, the sign doesn’t even tell me what to do. A sign that says "House for rent Call 555-1212" is much more powerful. It tells the viewer what to do - in this case call a phone number.
  • The location of the sign - Where you place a sign will have a large impact on how well it does. Is it an area that gets lots of traffic? Is it an area that gets lots of the right traffic? Is it in an area where you won’t get the city knocking on your door for putting up a bandit sign? If you are doing basic lead generation, an area that gets lots of traffic is desired. If you are trying to accomplish something specific - like sell or rent a property in a specific part of town, it is better to put the sign in that part of town so the calls are relevant to the property.
  • The visibility of the sign during peak traffic periods for that location - Can people see the sign long enough during busy times on that piece of the road. If peak traffic is also peak tractor trailer traffic, the cars might not be able to see the sign for more than a second while driving by the area. You really want to see how far away from the sign it is visible (i.e. readable) and how traffic patterns affect that. Sometimes moving the sign just a few feet can make a big difference in response.
  • The way the sign is made - professional printing Vs magic marker printing - In some instances a professional sign works best. In others, an amateur sign works best. It all has to do with peoples attitudes. Some groups want to work with a person because they feel they are getting a better deal. Some are more comfortable working with what they perceive to be a company. Again, test out both types and see the results. Heck you could even get two phone numbers and put both types of signs in the same place to see which got the most calls.
  • The day of the week/month - This can make a big difference. People have a certain rhythm to how they handle things so you may find certain days are peak calling days. By knowing that, you can know when to put up more signs.
  • The length of time the sign is up in that location - Many times a person will drive by a sign a few times before calling. There are lots of reasons but the most common one is that it takes a few viewings before the person consciously reacts to the message and takes the time to write down the phone number. I can’t count the number of times I’ve driven by a sign 3,4,5 times before saying to myself that I need to remember and write down the phone number the next time I pass the sign.

By testing these elements, you will find the combination of all these factors that produce the best results on a consistent basis. It can be quite a bit of work to handle all these situations and track the results. But what if it means that you get three times more calls per bandit sign you put up? How much is that worth to your bottom line?

No doubt about it. Bandit signs can be your most effect advertising method on a cost basis. And with testing, they can be your most effective advertising method bar none. So next time you see a bandit sign on the side of the road, study it and see if you can make a better one for yourself.

What To Do After You Sell Your Property And Take Back a Note!

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By Vernon Brabham

As most of you know, the quickest way, and sometimes the only way, to sell property is through use of seller financing.

When a seller takes back a note for part of the purchase price it is much easier to conclude a sale. Why? One reason is that it makes it easier for the buyer, since banks have fairly strict lending rules, even if a buyer has a good credit rating. Another reason is that the seller can often give more lenient terms.

What if after the sale the seller decides that he really needs part, or all, of the selling price now instead of waiting months, or years. He doesn’t know what the money will be worth in the years to come and he doesn’t know if the buyer will make payments as promised. Of course, there is always the option of foreclosure, but who wants that?

In such a situation, what many sellers do not know is that the note can be sold. If the note-holder does not need all of the balance he can sell only a portion of it and still have income in the future. This can be done, and frequently is, no matter what he has been told. This can result in something like having his cake and eating it too! There are many reasons that a note-holder may need money today rather then in the future; a health issue, sending a child to college, an investment opportunity, and similar situations. So, if any of this applies to you, the reader, or to anyone you know you should investigate the possibility of selling your note and getting money today instead of a long drawn-out future.

About the Author:
Vernon Brabham is a long-time entrepreneur and writer. If you liked this article and want more information go to www.IWillBuyYourNote.com for a free report.

The Power of ‘Next’ for the Novice Investor

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Investing in real estate can be very exciting. A single deal can earn you as much as or more than most people make working an entire year at a a regular middle class job. And there are many deals available the will earn you less but still a very handsome ‘paycheck’ for the amount of work invested. And of course there are deals that are bought for cash flow rather than a ‘paycheck.’ Deals that can give you a nice monthly bump in your standard of living.

As a beginning real estate investor, you are pumped - primed for your first deal. And that can be a two edged sword. If you jump too soon, you could get stuck with a deal that sours you on the idea of real estate investing as a way to wealth. And if you are too slow, you can find that good deals were grabbed by competitors while you were thinking about them.

So what do you do? How do you know what deal is going to work out for you?

While there is no way to be 100% sure of any deal, knowledge will help you avoid many of the pitfalls of the typical novice investor. That knowledge can be acquired in many ways:

  • Join your local real estate club and network with members
  • Meet professionals (realtors, title companies, insurance agents, etc.) and ask them questions about the local market and trends that they are seeing. For an example, just imagine how much you could learn about potential trouble spots if you could tag along with a good home inspector for a day. And if you have to pay for the education, it will be money well spent. Or take some time to talk with a creative mortgage broker to learn what types of financing exist out there and what types of financing packages work for what types of deals.
  • Invest in quality courses created by successful people in the field and study them. Learn where they can apply and how the knowledge can be used in your local market.
  • Get out and look at a large number of the type of properties you want to buy. Run the numbers on each one for a variety of scenarios that could work for that type of property. Do this without the intent of finding a deal to buy. Just approach it as homework you need to do to get your degree. After you look at enough properties, you will start being able to work the numbers in your head and evaluate the potential of a deal while you are examining the property.

All this pre-investing work may sound hard or even a waste of time, but consider this…

People go to college for four years and in many cases invest 10’s of thousands of dollars for their education. At the end of all this hard work, they graduate and get an entry level job for 30-50K/yr working 40 hours a week or more. All these people understand that you must invest in your education first before getting that job in their chosen career.

And real estate is no different. There is much to learn to become a successful investor. Fortunately for you, it can be done in a much shorter time period, for a lot less money and is a lot more fun - expecially when you get that first check from a successfully concluded deal.

Migration Trends and Real Estate Investing

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Real estate is a classic case of supply and demand. When there is more demand than supply, there is upward price pressure. When there is more supply than demand, there is downward price pressure.

Aside from general population growth, what affects the supply/demand picture in a particular community? There are several elements:

  • Job demographics - is it an area of growing job growth or declining job growth? Does the area depend heavily on jobs that could be moved to cheaper locations within the world or is it a strong and growing base of jobs.
  • Population demographics - is the long term population trend growing -both from internal factors and migration factors.
  • Age demographics - Knowing if the area is getting "older" or "younger" can define the types of housing that will be popular in the area in the future.
  • Crime statistics, etc. - In other words, it is a nice place to live and does it seem that it will stay a nice place to live for a long time. You could have a city where everything looks good - growing population, good job growth, etc. - but if you invest in a part of the city that is in a downward spiral, these demographics will probably not help you.

Paying attention to these trends will help you better understand the cycles of the real estate market in your area. They let you forcast with a reasonable degree of certainty what is going to happen in an area over the next several years.