A simple thank you note is one of the most powerful ways to build a strong relationship with those who are important to your real estate investing career.
Just think back to the last time you received a thank you note. Chances are it was from your insurance agent or the car dealership of the last car you purchased. You didn’t think too much of these mass produced notes, did you?
But take a moment to think back to the last time you received a hand written, specific thank you note. Chances are it was from the last wedding you attended. And the note most likely made reference to something specific to your participation.
Why not do that with all the professionals you reach out to every day - your realtor, closing attorney or title company, the contractors you work with AND even FSBO properties you looked at?
Do you think they will be favorably inclined towards you the next time you make contact with them? I guarantee that when they speak with you next it will be with fondness and respect (as long as the initial encounter was favorable.)
Now before you rush off and sit at your computer to dash off a thank you note, stop and think a bit. Is email really personal? Or does it just get buried in with all the other emails that were received.
I strongly recommend that a thank you note be hand written in your best handwriting and physcially mailed to the person. A card with the handwritten note is better than a note on a plain piece of paper but both are effective. Better yet is a gift if the interaction warrants it.
A real life example.
When my wife and I moved from Florida to South Carolina, the coordinating of our house sale in Florida and our purchase in South Carolina became a bit complex and the back office worker in the SC real estate office handling everything for us up here had to do extra work. She never complained and always said it was just part of her job (which it was) but when it was all over, we sent her a flower arrangement from proflowers.com.
She was simply stunned that someone would do that. Apparantly in all the years she worked there, we were the only client who did that to show their appreciation.
And now, even more than a year later, whenever we talk with her she still comments on those flowers and always goes the extra mile for meeting our needs. All in all a $40 investment well spent.
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